FRANCE TÉLÉVISIONS

RETHINKING PUBLIC BROADCASTING IN A DIGITAL WORLD

France Télévisions is facing a major revolution. Linear television was once the heart of a system which included digital offshoots, but it has now been overturned. How can a public television group continue to seduce and make its mark in a world of digital and self-serve content?

With a digital leap. A central brand which represents the entirety of the new digital ecosystem: france.tv

Grand Prix Stratégies du design 2018: Global brand design (Gold) and Grand Prize (in partnership with Movement for the visual identity).

Transform Awards 2019: Best brand evolution (highly commended).

Work done:

– Audit and positioning
– Brand architecture
– Naming
– Event taglines
– Brand implementation