AFISE becomes FHER le 31-05-22

FHER (Fédération Hygiène et Entretien Responsable) is the new name of AFISE, the French representative for soaps, detergents and maintenance products. A new brand to better embody the sector’s commitment to security and efficacy, both for society and for the planet. This change allows the brand to highlight the fact that hygiene is essential, and contributes to improving our daily lives.

JOOSNABHAN is proud to have accompanied FHER on this project, working on the branding positioning, brand platform and name change. Congratulations to the FHER team for this momentous change