Enjoy the journey le 19-03-24

Enjoy the journey
with the new Global Blue.

We’re delighted to have helped the brand in its repositioning, as it sets out to bring value to every step of the shopping journey. With a vision at the heart: experience drives performance.

Congratulations to the Global Blue teams, and thank you, Virginie Alem and Marie Boyer, for trusting Artfeelsgood and JOOSNABHAN to help define Global Blue’s new branding, from its positioning and brand architecture to its tone of voice and visual identity.