ODAJE, an ode to joy le 11-09-24

ODAJE, an ode to joy.

M. Moustache changes its name and becomes ODAJE. A name to embody the brand’s vision and evolutions, towards positive impact and sustainable fashion. ODAJE, an ode to joy (in French: “une ode à la joie”), to enjoy life with shoes made with care. Marked with an O, symbol of circularity.

We are very pleased to have helped the brand define its new positioning, change its name and find a new voice. Congratulations to the whole team, and a big shoutout to Thibault Repelin, Antoine Vigneron, Guillaume Alcan.