FEED.
LIVE. FEED. IN FULL.
Feed. A brand that’s made for intensity.
Offering everything you need to nourish yourself. Meal bars, meal drinks, healthy snacks…
How can Feed. assert its position as a leader in the booming smart-food category, when every brand says the same thing?
With a positioning, a personality, a nomenclature and a brand voice. That are all about intensity.
For an intense brand. To reach your goals.
To seize the moment. And live it to the max.
Feed.
Grand Prix Stratégies du design 2020: Brand language (silver).
Work done:
-Positioning
-Brand personality and tone of voice
-Nomenclature
-Copywriting