RENAULT

CONNECTED TO YOUR RENAULT AND TO THE ROAD

What technological name should we give to the new multimedia platform for Renault cars, connoting an intuitive and connected multimedia world?

R-link, a link between the R of “Renault” and of “road” (in both French and English), also sounding like a voice command in relation to the “air” (in French).

Work done:

– Brand voice audit
– Naming