TF1

Inspire like a leader

TF1 views the world with optimism, but how can the brand voice this optimism using more than just images?

By attributing the words of a visionary leader to the TV channel, with a tone of voice which adopts the stance of an inspirational leader and brings its content to life. A change from the media environment TF1 evolves in, focused on power and audience shares, towards a more emotional purpose.

Grand Prix Stratégies du design 2016: Brand voice
Grand Prix Stratégies du design 2019: Brand voice applied to company offices (gold)

Work done:

– Key messages
– Brand personality and tone of voice
– Brand voice guidelines
– Brand book
– Writing workshops
– Brand voice applied to company offices