VIRBAC

A VOICE TO SHAPE THE FUTURE OF ANIMAL HEALTH

Virbac is the brand that’s “shaping the future of animal health”.

To express its positioning and its unique people-oriented culture, it needed a distinctive voice.

The right voice and the right words for the teams, for the group’s communications and for the naming of the products.

Work done:

– Brand personality and tone of voice
– Brand voice guidelines
– Cultural adaptation (English and French)
– Copywriting
– Writing workshops
– Naming and nomenclature